About me
With over 20 years’ experience in the tourism and hospitality industry, Lucien Echavarria is the Director of Sales and Strategic Partnership, USA & Canada for Majestic Resorts, stablishing the position of the brand in both destinations,- Mexico and Dominican Republic-, through strategic negotiations with the industry key partners, special events and tradeshows and specialized media to increase the brand’s awareness among tour operators, consortia’s, luxury, meeting and incentives, destination weddings, and golf segments.Lucien has been part of the evolution of tourism and a crucial player in positioning Dominican Republic as the number one Caribbean travel destination. As former Executive Director for the Dominican Republic Ministry of Tourism for more than 16 years, Lucien Echavarria lead the strategic direction for marketing and promotions for both Puerto Rico and the United States. Prior to representing the Ministry of Tourism, Lucien spent 7 years as a Sales Manager promoting some of the most prestigious hotels in the Caribbean.She has been honored with the Woman Leadership Award at the Dominican Women’s Development Center’s (DWDC) 32nd anniversary Virtual Gala in 2020. As well as ‘La Medalla al Merito Ciudadano’ by the Dominican General Consulate in New York City, among others.Charismatic and hard-working, her dynamic demeanor allows her to easily leave a lasting impression on clients and brands.
