Las Vegas Travel Agent Forum

Like packing a bag efficiently for a trip, what goes into your marketing plan, is just as important as what gets left out. Using parallels between packing light for travel, and creating an effective marketing strategy, Mary Charleson, also known as the “Carry-on Queen” will unpack her top marketing tips for travel agents, emphasizing the strategic use of social media and email marketing. Informed by travel agent research, interviews, and case studies, plus Mary’s observations on marketing trends, this session will both educate and entertain.