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Monday March 31, 2025 9:15am - 10:15am PDT
“Where do you want to go?” is likely the first qualifying question your asking clients when vacation planning, which is why it’s important to be immersed and knowledgeable on destinations around the globe!  In this session, we’ll explore how travel advisors can successfully collaborate with Tourism Boards, Convention & Visitors Bureaus (CVB’s) and other Destination Marketing Organizations (DMOs).  Talking points will include:  Why specialization and familiarity will strengthen your sales probability (and streamlining your qualification process); what role the DMO plays in supporting your goals; how this relationship will elevate your ability to curate unique itineraries for an enhanced in-destination experience; expand your cooperative destination marketing for a mutually beneficial partnership!
Moderators
avatar for Stacey Cabell, CTIE

Stacey Cabell, CTIE

Owner, Starstuff Travel, LLC
Stacey Cabell is the owner of Starstuff Travel based out of Toms River, NJ. She started the agency that specializes in Family Travel back in 2013 after deciding she wanted to help other families create the same amazing memories she had with her own family. Shortly after opening the... Read More →
Speakers
avatar for Robyn Basso

Robyn Basso

Senior Director Travel Industry Partnerships, Hawaii Tourism United States
As Senior Director of Travel Industry Partnerships, Robyn leads the development and execution of HVCBʻs sales and marketing strategy designed to promote travel trade growth from the United States.  Her responsibilities include managing the organization’s travel trade training... Read More →
avatar for Heather Ruhle

Heather Ruhle

Tourism Development Manager, Visit Anchorage
A lifelong Alaskan who can be found in the outdoors all year round. Boating, hiking and fishing in the Prince William Sound all summer long and skiing, fat tire biking or camping in the backcountry looking for Northern Lights during the winter are all regular activities. She loves... Read More →
avatar for Nikolina Banovac Matana

Nikolina Banovac Matana

Dubrovnik Tourism Board
I completed my undergraduate studies at the University of Dubrovnik, followed by a graduate degree in Public Relations. During my studies, I gained work experience as an information officer at the Dubrovnik Tourist Board and as a tour guide, after which I transitioned to the Dubrovnik-Neretva... Read More →
AM

Andrés Martínez Reynoso

Director, Quintana Roo Tourism Promotion Council (CPTQ)
Monday March 31, 2025 9:15am - 10:15am PDT
Concorde B

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